For most visitors, the single most recognizable product from Sapporo is the local beer of the same name. This region was the birthplace of beer in Japan, and Sapporo beer is not only the most popular in the country, but also widely produced, distributed and enjoyed around the world.
Don’t miss a chance to visit the origin of this local brew at the Sapporo Beer Hokkaido Brewery, which offers free factory tours that include a beer tasting. The factory itself is outside of Sapporo, but once you’ve seen the factory and headed back to town, you can also stop at the Sapporo Beer Museum and the Sapporo Beer Garden to keep the tasting going.
The Sapporo Beer Hokkaido Brewery sits outside the city, near Chitose. You can get there aboard the Chuo Bus, getting off at the Sapporo Beer Hokkaido Brewery stop. Reservations are required for factory tours, which run six times a day. The tour takes about 40 minutes and includes two free beers. Tours are only conducted in Japanese, but there are signs in English.